CHRIS &
MICAELA
✹
We partnered with Chris & Micaela Photography to build a brand that feels as genuine, fun, and creative as they are—capturing the essence of their dynamic; both as a couple and as business partners.
From the moment we heard that they meet new clients over ice cream instead of coffee, we knew that this personal, joy-filled touch would become the heartbeat of their brand. It perfectly reflects their down-to-earth, easygoing approach and the one-of-a-kind experience they create for every client.
Their full brand build included a complete logo suite—featuring a primary logo, two secondary logos, a logomark, two playful sticker-inspired alternates, and a series of custom patterns and icons designed to sprinkle personality throughout their online presence.
As seasoned website builders themselves, Chris and Micaela wanted the freedom to develop their own site. To support that, we designed detailed website mockups to guide their visual storytelling and ensure cohesion across every touchpoint—allowing them to bring their vibrant new brand to life seamlessly (and sweetly) on their own terms.
SERVICES DELIVERED:
FULL BRANDING WEBSITE MOCKUPS ICONOGRAPHY PATTERNS
BRAND OVERVIEW
BRAND PERSONALITY
01.
Fun, accepting and puts you at ease - the bestie who’s always dressed in head-to-toe colour, lighting up the room with their smile. They always make sure to check in on how you feel and what’s going on in your life, listening attentively.
TARGET AUDIENCE
02.
Alternative individuals, minorities and LGBTQ identifiers who aren’t afraid to live loud, be proud of who they are and embrace the joy of the simple things around them. Attracting those who are interested in having fun over being ‘elegant’, geared at bringing people closer to their most authentic, chillaxed selves.
Relate more to an appropriate audience, set themselves apart from the typical ‘white’ wedding photographers, be more authentic to their values and vision, establish a reputation for being the go-to alternative wedding and engagement photographers in Ontario.
03.
BRAND GOALS
