THE POP-UP   

CHAPEL CO.   

Business cards for Popup Chapel with a logo, wedding photo, list of cities, a QR code, website, and social media handle on a pink and red background.
White starburst outline on black background

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A cartoon smiley face with a melting or dripping effect, cream-colored on a black background.

We worked with Pop-Up Chapel Co., an innovative and environmentally conscious wedding solution company, to develop a brand identity that matched their revolutionary approach to the wedding industry.

Their concept of hosting multiple couples’ weddings, one per hour, in the same beautifully curated venue dramatically reduces waste and costs while creating a more intimate experience. We crafted an icon-based brand suite that resembled a pop-up paper cutout in the shape of a chapel steeple, symbolizing both their playful and alternative design style and their strong business values. The result was a modern, standout logo that captured their unique approach.

*Since being acquired, Pop-Up Chapel Co. has rebranded to establish a new identity separate from their previous ownership.

SERVICES DELIVERED:

BIGGIE BRAND IN-HOUSE DESIGN STATIONERY SIGNAGE SOCIAL MEDIA ASSETS DIGITAL MARKETING MATERIALS

Pink background with promotional flyers for a pop-up chapel event, featuring a gift certificate, a wedding invitation with a candle illustration, and a Blue Monday flash sale ad with band-aid graphic.

BRAND OVERVIEW

01.

BRAND PERSONALITY

02.

TARGET AUDIENCE

Daring, alternative and eco-conscious. The thrift-loving, budget-savvy best friend who always looks expensive and confident. Beautiful, joyful and vibrant without the huge price tag.

Alternative couples aged 20-40, vibrant, bold individuals who embrace life and live loudly. Appealing to Budget-conscious, eco-friendly couples who prioritize life goals over lavish weddings. Seeking intimate, meaningful experiences with loved ones. Those hosting a first wedding, vow renewal or consecutive wedding.

Establish a professional, elevated identity that reflects their expertise while expanding to more locations and events. Seeking to attract modern couples through a fresh, inclusive, and welcoming vibe for all.

03.

BRAND GOALS

Business cards for POP UP CHAPEL, featuring a couple in wedding attire, event location names, a QR code, and the hashtag #COOLERTHANCITYHALL on a pink background.
A circular logo with a stylized lamp or lampshade in pink and red, surrounded by text that reads 'PU-PUP CHAPEL,' '#COOLERTHANDICCITAL,' and 'PATIALL.'
A ticket with a heart in place of the 'O' in 'P O P,' reading 'POP-UP CHAPEL,' with a pink and red candle illustration on the left, set against a black background.
Illustration of a pink and red lipstick with the text "POP-UP CHAPEL" and a small heart symbol.
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FROM THE

MOUTHS

OF BABES.

CLIENT FEEDBACK

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Sign with the phrase 'Absolutely Killin' It' in black text on a gold background with black borders.
White jagged outline in the shape of a burst or explosion on a black background

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We worked with Kendall to design our logo and visual brand identity for The Pop-Up Chapel Co.

She understood the modern, clean look we wanted right away and was able to inject whimsical attributes that brought life to our branding. Working with her was easy- in a short amount of time she delivered something we are still so happy with. We loved working with It's Okay Design Studio and would do it again.

— PREVIOUS OWNER | The Pop-Up Chapel Co.

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