For three years (2022-2024), we partnered with Sephora Canada alongside Middle Child and Mad Bash Group to bring their annual Holiday Media Preview to life. Each year, Sephora required a web experience that blended seamlessly with their seasonal assets and campaign direction — incorporating that year’s patterns, iconography, and holiday storytelling. We designed a bespoke, 150+ product interactive catalogue website annually, complete with categorized gift guides, downloadable media kits, in-store service highlights, and a wishlist feature for press and influencers. The result was a digital experience that felt both editorial and playful, while remaining true to Sephora’s brand identity and holiday magic.

Beyond the digital experience, we created thoughtful event touchpoints that tied everything together. Our work has included custom signage for in-person previews such as bar menus, welcome signage, bathroom signage, and product testing displays, as well as a curated press mailer box for the fully digital pandemic year — complete with interactive cards guiding users through the online catalogue and festive treats. We also designed items such as stickers, gift card holders, gift boxes, and a playful foamcore holiday photo backdrop inspired by Sephora’s iconography for an immersive content moment. Together, these details ensured a cohesive, memorable, and joy-filled experience across every format of the event.

For this project we provided event graphic design, rendering and signage. We leveraged holiday assets art from the Sephora team.