We rebranded Tanya List Design to reflect her company’s evolution from a floral business to one that also includes custom pottery and a vibrant floral brick-and-mortar shop.

Keeping Tanya’s expansion in mind, we developed a dynamic brand system with secondary options for signage, web, social media, paper products, and tags. Tanya’s love for color and her desire to appeal to maximalist, fun-seeking middle-aged women shaped the vibrant, unconventional approach. With patterns inspired by the colors and textures of plant life, we created a funky yet sophisticated brand system that exudes creativity and excitement, perfectly aligned with both mid-range and high-end budgets.