THE LIGHTHOUSE
PHOTOGRAPHY
✹
For our client Melissa, the owner of The Lighthouse Photography, we built a brand that feels like both a steady anchor and a spark of adventure, the two emotions Melissa brings to her clients while working with her. Through our Quickie Brand Package, paired with a fully custom website add-on, we created a cohesive identity that balances nostalgic romance with adventurous creativity — mirroring her ability to capture both deep sentimentality and playful, off-the-wall moments.
Her new brand system includes refined typographic logos, a lighthouse icon and monogram suite, and a collection of supporting iconography and patterns designed to extend her visual storytelling across the website. Subtle nautical references, structured design elements, and intentional layouts reinforce her role as a guiding presence emphasizing her motto ‘Guiding you to moments that matter’, while giving her a streamlined, credible brand she can confidently lean on. The result is a modern, emotionally aligned digital space and brand suite that positions her as more than a wedding photographer — but a creative guide for couples in Ontario and afar.
SERVICES DELIVERED:
QUICKIE BRAND WEBSITE ICONOGRAPHY PATTERNS
BRAND OVERVIEW
BRAND PERSONALITY
01.
The Lighthouse Photography is warm, soulful, and grounded, with a bold undercurrent of fearless creativity. She is both calm and adventurous — the steady hand guiding the moment and the playful spirit encouraging couples to lean into it fully. The brand reflects comfort, trust, nostalgia, and expressive freedom all at once.
TARGET AUDIENCE
02.
Her audience is made up of emotionally open, experience-driven couples who care more about connection than convention. They trust her direction, value storytelling over trends, and are drawn to photographers who feel like collaborators rather than vendors. Whether local or destination-bound, they are looking for someone who sees them — and guides them — authentically.
Goals were to move her beyond a dated, typical aesthetic for photographers within the wedding industry and into a brand that feels intentional, credible, and creatively distinctive. We aimed to clearly position her as a soulful guide within a saturated wedding market, while building a streamlined system that supports ease of use and confident growth. The website and expanded visual toolkit ensure her brand feels cohesive, professional, and aligned with the depth of her work.
03.
BRAND GOALS
