We helped Mad Bash Group transition from their previous identity, Love By Lynzie, to a bold and sophisticated brand that reflects their evolution into a larger creative agency with a team of employees.

Mad Bash sought to step away from being tied to an individual and embrace their role as “The ultimate creative agency for Effortlessly cool Events and Experiences.” They wanted their rebrand to reflect their edgy, alternative event style while also appealing to the corporate market. To capture this, we used the symbol of red lipstick—a timeless emblem of strength and independence—paired with a modern, sophisticated font that exudes confidence and edge.