THE REFILL
BAR
✹
As the 2025 winner of our Brand It Forward initiative, The Refill Bar was ready for a brand that fully embodied its mission and personality. We elevated Lindsey’s bar-inspired concept by blending vintage whiskey aesthetics, apothecary design, and rock-and-roll culture into a cohesive system that reflects her refill model — complete with beer taps dispensing eco-friendly soaps, shampoos, and household essentials. The result marries old-world spirits labels, apothecary packaging and sustainable living, creating a visual identity that feels rebellious yet responsible, perfectly aligned with her chill shop atmosphere and commitment to reducing plastic waste.
As part of the Brand It Forward package, we delivered the Quickie Brand Package along with a custom Canva product label template to support her growing line. We also developed her slogan, “Spirits High, Waste Low,” and introduced a bold rock hand icon to reinforce the shop’s edge. The final brand positions The Refill Bar as an accessible sustainable shopping experience rooted in intention, personality, and impact.
SERVICES DELIVERED:
QUICKIE BRAND SOCIAL MEDIA ASSETS ILLUSTRATION PRODUCT LABELS
BRAND OVERVIEW
BRAND PERSONALITY
01.
Fun, rock-and-roll, and unapologetically bold, The Refill Bar blends rebellious energy with conscious living. It’s approachable, friendly, and relatable — sustainable without being preachy. Think cool thrifted denim jacket, oversized aviators, lawn beers with friends — all while choosing better, cleaner options for home and self. Playful, interactive, and a little gritty, the brand makes eco-living feel exciting instead of serene.
TARGET AUDIENCE
02.
Women and families aged 25–70 who want to reduce waste but don’t know where to start. They’re looking for an approachable, welcoming space that feels fun and visually engaging — not intimidating or overly “crunchy.” They care about making healthier, more sustainable choices for their homes, but still value affordability, ease, and community connection.
Reposition The Refill Bar with a bold, bar-inspired visual identity that feels interactive, playful, and rock-and-roll while still clearly communicating sustainability and clean living. Establish a brand system that feels professional, accessible, and easy to understand, while remaining flexible enough to grow alongside the business. Develop adaptable product labels that can be customized and printed in-house, ensuring consistency across expanding product lines and future offerings.
03.
BRAND GOALS
FROM THE
MOUTHS
OF BABES.
CLIENT FEEDBACK
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Kendall is amazing! She did such a good job on the branding of our small business, The Refill Bar. She was very professional and bang on with what we were thinking. Highly recommended!
− LINDSEY OMAN, OWNER | THE REFILL BAR